Amazon Pay - You had it
Strategy | Idea | Script | Creative Direction
The Challenge
The Amazon shopping app is well known for its products and sales, but very few people knew of the existence of Amazon Pay which is available in the app. And even fewer people knew of its features.
The Campaign Idea
With our ads, we wanted to convey the message that you have Amazon Pay, but you’re unaware of it. Just like you could be unaware of a genie in a bottle sitting at your home.
Amazon Pay | Pay later on Amazon
Amazon Pay | Scan and pay on Amazon
Amazon Pay | Shopping rewards on Amazon