Fi.Money - Made for your money
Idea | Script | Direction
The Challenge
Our objective was to create brand awareness for Fi, informing the audience that it’s made for everything money.
The Campaign Idea
We compared Fi to apps that millennials regularly use for food, travel and music to drive our message home.
Fi | Food for Thought
Fi | 9 to 5 Commute
Fi | Dhichik Dhichik