Urban Company Native RO - Sitcom Family vs Sitcom Family
Concept | Script | Creative Direction
The Challenge
Urban Company wanted to launch its Native RO water purifier for urban millennials with the proposition that it doesn’t need to be serviced for two years.
The Campaign Idea
A great way to talk to millennials is using a language they love: nostalgia. We created a minisode featuring Indian TV’s favourite urban family. We centred the plot around them having to fix their broken water purifier with Native RO coming in to save the day. And save the day it did!
Urban Company Native RO | Sitcom Family vs Sitcom Family