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Googlies on Google

Release Date : April 2025

The main film

Our main film features Mr. Sourav Gangoogly, who's throwing questions left, right, and centre at the oddest hours and in even odder locations. From Sehwag and Kumble, to Kaif, Raina, Watson, Morgan, and even Manu Bhaker, no one is safe from his relentless "Googlies." The result? A film that blends cricket, nostalgia, humour, and curiosity in just the right quantities, triggering an instinctive urge to Google Search it, and find out more.

Challenge

Google India wanted a 360° campaign to take their IP ‘Googlies’ to the next level during IPL 2025, with the objective of driving a daily playing habit that leaves the audience wanting more, and making Google Search the ultimate destination to crack the answer.

Campaign Idea

A Googly isn't just a question, it is a moment of curiosity. So we made sure that every time one popped up, people had the itch to go straight to Google and find the answer.

Results

1M+ VIEWS
on YouTube in under 2 weeks.

Gangoogliness Continues

In fun shorties, we see Gangoogly back at it. He keeps the cricketers on their toes, firing off unexpected Googlies and clearly enjoying every second of it. The legends are still stumped, and the audience? Still curious.

Virender Sehwag

anil kumble

manu bhaker

SURESH RAINA

GOOHglies

Over 20 brands joined hands with Google India, each adding their own twist to the game, to make sure the audiences stayed curious and kept heading to Search for the answers.

Gangoo-memes

We took the epic eye-rolls, the frustrated and fed up moments from the film and turned them into memes. Safe to say, the internet related hard and the posts flew straight outta the stadium.