Brand Identity

Release Date : September 2024

About honest brownies

Honest Brownies is a strategic collective with expertise in brand strategy, content expertise, and digital marketing skills to help SMEs in Australia and New Zealand grow with confidence. The name reflected the brand’s philosophy: Grounded in honesty. Built for impact.

Challenge

The challenge was to come up with a unique brand identity which aligned with the brand's philosophy while being equally playful.

Solution

The idea was to develop a brand identity in a fluid manner as opposed to keeping it rigid. While the logotype stays static, the logomark keeps changing to highlight the dynamic range of services the brand offers.

Communication = Chat Box
Direction = Arrow
Strategy = Light Bulb
Digital = Phone Screen