Honestly Italian

While showcasing its wide range of pastas, cookies, sauces and truffle chips, the brand Sorrentina wanted to also portray itself as ‘Honestly Italian’.

What better way to introduce an 'Honestly Italian' brand than by having it represented by an Honestly Italian chef who cannot lie, because he 'nose' he'll get caught. We introduced Chef Pinocchio as Sorrentina's new brand ambassador, which was not only an ironic choice, but one that gave us plenty of room for jokes.