Motivator-
in-chief

The objective was to launch Ranveer Singh as cult.fit’s next brand ambassador with motivation as the central theme. 

Motivation doesn’t come from big words or inspiring monologues. It comes from action. When you do something you enjoy, like cult.fit’s fun workouts, you’re motivated to do it again. So, we decided to take a dig at conventional motivational ads. We crafted a full-fledged digital campaign, including a main digital film, social posts, custom emailers, and push notifications on the cult.fit app.