Watch with papa

Release Date : September 2024

THE MAIN FILM

To address this nationwide papa problem, we called in the highest authority on all things dad, the All India Papa Association. Led by its president, Dalip Tahil, the association finally voiced what papas everywhere had been thinking and introduced the solution they'd all been waiting for.

Challenge

For Father's Day 2026, Prime Video didn't want to make another "👍👍👍👍" post.

They wanted to tap into the relationship this generation actually shares with their dads and create something that feels less like a brand moment and more like internet behaviour.

Campaign Idea

"Light band kara karo" "Paise ped pe nahi ugte"

Every dad has complaints.

But their biggest one? “Humaare bachhe humaare saath time spend nahi karte.”

Unlike moms, dads don't express their love or feelings.

So, we decided to help them out with WATCH WITH PAPA. An app that lets kids block time with their dads to watch their fav shows or movies on Prime Video.

THE APP

Built in just two weeks, Watch With Papa is a web app that helps kids schedule the one thing dads really want - time together.

Here's how it works:
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- You can pick a favourite show or movie on Prime Video
- Choose a date and time to watch it with dad
- Generate a personalised ticket
- Send it to papa

And you could also add extras like:
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- Who's making the popcorn
- Permission for unlimited dad jokes
- A 15-minute post-watch discussion