The 1% Club - The Great Escape
Concept | Script | Creative Direction
The Challenge
To build awareness and hype about The 1% Club by positioning it as a community that helps you grow financially, as opposed to just a course by Finance with Sharan.
The Campaign Idea
1% Club is a platform that is all about helping you achieve financial freedom. To communicate this, we tapped into a larger insight, i.e. working for money all your life can make you feel trapped in your job. Our idea was to show a corporate prison where two inmates hatch a plan to escape their 9 to 5. We got Sharan to play one of the inmates and the other one was played by Viraj Ghelani.
The 1% Club | The Great Escape