diwali
dhamaka sale

Diwali is all about forwarded WhatsApp greetings, party photo dumps, and very original NASA pictures. Amid all this, Nykaa wanted a 20-second film to let everyone know its Diwali Dhamaka sale was live, with up to 60% off. Yes, you read that right. We had to beat NASA.

Let’s be honest, there’s one thing we all look forward to every Diwali. No, not the sweets. And no, not the office holidays. It’s getting dressed up to play a high-stakes game of cards fuelled by pure luck and misplaced confidence, all for a dopamine hit you’re going to regret until the next Diwali.

So, we made a film about a group of women playing cards. But what was on the line? Money? The house? WORSE. Their favourite makeup products.

Luckily, with the Nykaa Diwali Dhamaka sale live, it was time to go all in.