Morya Meter

BigBasket wanted to make some noise about being the one-stop destination for all Ganesh Chaturthi essentials. But at a time when all other brands are shouting, how do you get heard?

We cut through the festive noise by getting people to do what they love most, scream “Ganpati Bappa Morya!” We installed a giant modak in Mumbai equipped with a decibel meter. And yes, screaming your heart out is rewarding enough, but anyone who crossed 90 decibels walked away with a festive gift hamper from BigBasket. Bappa heard their wishes. BigBasket delivered them.