Throws shade

Team Nykaa came to us with a one line brief: Make Sunscreen a daily habit.

In the most nonchalant era, we wanted people to be chalant.

Chalant about their skin.
Chalant about sun damage.
Not just today, but every day.

So we did what the internet does best: throw shade. Using trending social formats, we reminded people what happens when you don't wear sunscreen and why SPF needs to be an everyday ritual.