Amazon Prime Video Brand Campaign

Challenge

Showcase Amazon Prime Video's wide range of genuinely outstanding content while bringing the brand’s global tagline ‘It’s on Amazon Prime’ to India.

Campaign Idea

Our creative approach was stitching over 50 different shows and movies together through clever wordplay to showcase Prime Video’s massive range. We also used contextual (location-specific) and pop-cultural themes to land our message. We brought this to life through our new and distinctive visual language and tone of voice across OOH, Digital and Radio.

Results

A whopping 21% increase in library consumption in December, the month the campaign went live. Compared to 9% over previous 2 months.

This included viewership for even older titles (older than 90 days).

Top of Mind Awareness*: +750 basis points

First Choice Preference*: +420 basis points

_{*Target audience: M/F 25+ years}