It’s on
Amazon Prime

Release Date : December 2024 
Challenge
Showcase Amazon Prime Video's wide range of genuinely outstanding content while bringing the brand’s global tagline ‘It’s on Amazon Prime’ to India.
Campaign Idea
Our creative approach was stitching over 50 different shows and movies together through clever wordplay to showcase Prime Video’s massive range. We also used contextual (location-specific) and pop-cultural themes to land our message. We brought this to life through our new and distinctive visual language and tone of voice across OOH, Digital and Radio.
Amazon Prime Video | If it’s a character you love, its on Amazon Prime

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