google

Tyohaaris

Release Date : April 2025

The main film

Who called it the festive season and not soft-launch-your-boyfriend/girlfriend-to-your-fam season? Keeping up with Gen Z trends, our film follows Riya, who invites her boyfriend Rahul over to help with the party décor for her dad - the undisputed, neighbour-proclaimed king of party planning, carrying forward a family legacy of legendary house parties.What follows? A full-blown Bollywood drama where Mr. Tyohaari gets major angry-father-in-law energy. There’s humour, there’s chaos, and of course, there’s our hero — Google AI Mode — and our poor, overwhelmed lover boy.

Challenge

Google launched a brand new way to search with Google AI Mode. Our mission was to get people to try it out during India's most search-heavy season aka The Festive Season, when everyone's looking for outfit ideas, decor inspo, travel plans, and "what to gift my cousin who already has everything"

Campaign Idea

There’s only one language that truly unites the nation, Bollywood.So we went full filmy with our campaign for Google AI Mode, showing how it can make everyday things easier - from outfit ideas and decor inspo to party planning, trip ideas, and more.

Riya Film

We can’t keep calm because Riya’s got the big bollywood moment of everyone’s dreams with the slo-mo walk, the perfect lighting, dramatic wind in the air, and her killer stylish OOTD, all thanks to Google AI Mode.

Influencer Content

Taking the filmy-ness ahead, we partnered with influencers to use their favourite bollywood moments and tropes to show off the magic of Google AI Mode.

Owned Content

People on the internet love two things - Bollywood and cats. So when the two come together, you get pure gold: a cute, funny, and totally irresistible piece of content.