new at nykaa

Release Date : September 2024

THE MAIN FILM

The film takes a playful dig at the idea of the “know-it-all.” Sharvari plays someone who believes she’s on top of every beauty trend until the reveal that the real know-it-all, the one who truly knows what’s newest and freshest in beauty, is Nykaa.

Challenge

Drive home Nykaa’s promise of being ahead of trends and first to launch the newest brands, products, and ranges/formats within beauty.

Campaign Idea

Trends today flip faster than WhatsApp display pictures. One day it’s glass skin, the next it’s latte makeup, and tomorrow… who knows? Consumers are constantly chasing their next fresh look, vibe, or obsession.
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Nykaa steps in as the ultimate beauty insider, spotting what’s next before it breaks, curating the hottest brands, the latest products, and the freshest drops. If it’s new in beauty, it’s already on Nykaa.

OOH

We took to the streets of India to further communicate the proposition of 'New at Nykyaa' with quirky billboards!

hot pink sale

THE MAIN FILM

The film takes a fun, slice-of-life approach to show just how irresistible Nykaa's Hot Pink Sale really is, diving straight into the chaos created by deals that are “too good to stop at one.”

And exactly how good are these deals? Good enough for you to not stop after buying just one thing. Good enough to max out your cards. Good enough for even your mom to shop endlessly!

Challenge

For this Hot Pink Sale, Nykaa wanted to break away from the formulaic beauty sale film. The goal was to infuse humour and storytelling, making the campaign feel fresh, engaging, and memorable.