Influesters

Deciml is a spare change investment app that, as the name suggests, automatically invests your spare change every time you make a digital transaction. The brief was to crack a social media campaign featuring some of India's biggest creators, such as Bhuvan Bam, Zakir Khan, and Suhani Shah among others, who also happened to be stakeholders in the app. 

To us, it was obvious that the best communication lay in the product truth itself – an app so good, you can’t help but become a part of its growth story. And thus, the ‘Influester' campaign was born. Each video was tailored to the creator’s tone of voice, so that their respective followers could relate.