Sitcom Family vs Sitcom Family

Urban Company wanted to launch its Native RO water purifier for urban millennials with the proposition that it doesn't require servicing for two years.

A great way to talk to millennials is using a language they love: nostalgia. We created a minisode featuring Indian TV’s favourite urban family. We centred the plot around them having to fix their broken water purifier with Native RO coming in to save the day. And save the day it did!