Panchayat x Gram Chikitsalay

Prime Video was set to release Gram Chikitsalay and wanted to use the universe of Panchayat to promote the show.

Our ninja move to launch a new show? Use a world the audience already loves (Panchayat) to introduce one they’re going to love (Gram Chikitsalay). With Panchayat’s elections around the corner, we sent Banrakas to Bathkundi to rally votes, until a minor accident landed him in a hospital. That hospital became our gateway to Gram Chikitsalay. Familiar yet fresh. The result? A perfect crossover that no one expected!