rickshaw Bandhan

BigBasket wanted an on-ground activation to establish itself as the complete destination for all essentials this Raksha Bandhan. Which meant no brother was going to escape giving gifts, and no sister was getting any peace.

Have you ever read Raksha Bandhan as Rickshaw Bandhan? No? Okay.Have you ever pronounced it as Rickshaw Bandhan? No? Okay.So, it was just us? Not anymore.

In Bangalore, we designed two BigBasket branded rickshaws, one a brother rickshaw, the other a sister rickshaw, and called the pair Rickshaw Bandhan. Siblings hopped in as passengers, and the two rickshaws drove side by side, so brothers and sisters got delivered together, just in separate rickshaws.

So when BigBasket said “all essentials,” it meant it.