Amazon Prime Video
Mother’s Day
Release Date : May 2024
Challenge
Amazon Prime Video wanted to break the incredible clutter that comes with Mother's Day.
Campaign Idea
It started with an insight from a mom - she often does whatever she has to, to keep her child engaged and entertained. This led to a simple realisation that Moms are indeed our first entertainers. And thus, our video was born, in perfect alignment with an OTT platform's principles of entertaining the janta.
Results
1 million likes on a social media video!
Unheard of, right? Well now, you have heard of it.